M SQUAD 2026 Liveries

CREATIVE BRIEF_For 2026 the M SQUAD wanted to keep equity in the historically clean visuals balanced with a punk rock “SQUAD” treatment. This new team logo represents their varied backgrounds and scrappy nature. Unlike IRL counterparts, virtual liveries must scale well across multiple cars classes. This requires a more flexible layout with hero imagery and sponsors in consistent locations.

DETAILS_Livery consists of pearlescent candy red (7k iRating and above) or polar grey above a carbon base. This design is bisected with our “SQUAD” branding. These contrasting materials: gloss top over satin finish of raw carbon provides contrast whether in motion or standing still.

TOOLS_ Illustrator
Figma

COLLATERAL_ Brand guide 2026 (pdf)
Various iRacing and LMU Liveries
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