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M SQUAD Social Media
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Event graphics and social content for the M SQUAD sim-racing team — race-week posters, results and driver features built for the feed.
Creative Brief
Starting in fall 2024, the goal was simple: give a sim-racing team the media presence of a real one. Every result would be treated like it happened IRL, with driver bios, hour-by-hour endurance updates, post-race debriefs, and race-week posters building the following. The work had to stop the scroll and stay on-brand across a busy feed. One loud, consistent voice: bold handwritten type, slick in-sim photography, and driver callouts on every poster.
Details