Japanese racing culture in the spotlight. Cherry blossoms highlight the natural world, neon-drenched Tokyo streets highlight the technology.
Creative Brief
The starting point was pairing nature and technology, filtered through Japanese racing culture. The goal for Moradness's Spring/Summer collection was two special-edition gloves that speak to both: cherry blossoms on a light field for the natural world, and a neon Shibuya crossing at night for the technological one. Designed to mix and match as a pair, and tied together by a single device, the Moradness name set in Japanese katakana. Two moods, one language.
