This spring, we wanted to reference Japanese racing culture: cherry blossoms for the natural world, neon-drenched Shibuya nights for technology.
Creative Brief
I’ve always liked pairing nature and technology together. For Moradness’s Spring/Summer collection, that idea became two mix-and-match gloves: cherry blossoms on a light field and a neon Shibuya crossing at night, unified by Japanese katakana spelling “Moradness.”
